CVC Audits
A Resource for Success
Circulation Verification Council (CVC) is an independent, third-party reporting audit company. CVC audits thousands of editions nationwide with a combined circulation of more than 55 million. Our audits cover printing, distribution, circulation, websites, digital editions, mobile, email, social media and readership studies to give an accurate picture of a publication's reach and market penetration.With increased competition for circulation and advertising revenue, publishers have come to depend on CVC for the numbers they need to make solid business decisions. As a strategic business partner, we provide valuable information on their publications.
Media decision makers responsible for planning and placing print advertising, know CVC is an impartial and trusted source for information regarding market penetration and readership in an ever-changing industry.
Why Get A CVC Audit?
Audit Benefits
CVC delivers audits that put publishers in the driver's seat. And as a publisher, it is more important than ever to recoup your investment in a circulation audit. With the data and credibility a CVC audit brings, publishers can see the true picture of their markets and position themselves against competitors for both circulation and advertising revenue.
Just like other supplies you purchase for your publication, circulation audits are tools. Publishers who complete an audit and are proactive in its use and promotion will see the full benefit of their investment.
Just like other supplies you purchase for your publication, circulation audits are tools. Publishers who complete an audit and are proactive in its use and promotion will see the full benefit of their investment.
Membership Application
Audit Methodology
Audit Reporting
Before audits begin, publishers complete and submit forms detailing specifics about publication printing and delivery. CVC's auditors then pour over these reports, verifying printing, distribution and circulation claims against support documents including but not limited to printing statements, mail receipts, carrier manifests, delivery area maps, distribution lists, subscriber lists and financial records. Once all data is collected and its accuracy is confirmed, CVC provides the publication a certified audit report that can be used for advertising sales purposes. Publications meeting CVC's requirements are allowed to display the CVC seal in their materials, and their audits are made available by CVC to a variety of industry groups.
Field Visits
CVC's audit process also includes auditors random, unannounced visits to the publication's market to randomly check circulation, rack and retail distribution, hotel and NIE distribution and competition, etc.
Reader Surveys
Reader surveys determine reader demographics and purchase intentions vital to advertising purchase decisions. CVC utilizes multi-tier study platforms that can include online, QR code, in-paper, blast email, Facebook and Twitter, and phone studies. CVC reader surveys can also differentiate reader demographics and purchase intentions for multimedia presentations (print, website, digital edition, etc.)