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Virtual Events

Register
Schedule
Idea Exchange

April 8 - April 30, 2021

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April 8 - April 30, 2021

These 55 minute virtual presentations will provide attendees information targeted at business improvements for the publishers. The program will run four consecutive Fridays beginning on April 8, 2021 and concluding on April 30, 2021. Each Friday there will be a session that begins at 12:00 PM EDT, a 5 minute break and then a second presentation that begins at 1:00 PM EDT. Click on the "Schedule" button above for the latest schedule of events.
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Virtual TLI
Classes

In addition to the eight presentations listed below, The Leadership Institute will deliver four TLI classes on consecutive Thursdays beginning on April 8, 2021 at 11:00 AM EDT, and each of the next three Thursdays at the same time. These classes will be presented by the Dean of TLI, Rob Zarrilli who is sure to pack the sessions with sales building material and the energy to make the 55 minute sessions just fly by.

These class presentations will require pre-registration for anyone who wishes to earn TLI credits toward their CAE Certification and attendance will be monitored and recorded for verification. If you thought Tuesdays with Morrie was filled with lessons, wait until you try Thursdays with Rob! Here is the class lineup for April.
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Topical Discussion Sessions

Following the TLI Classes on both April 15, 2021 and April 29, 2021, there will be presentations targeted to specific areas for your publication business. The program on April 15th will be circulation focused and the program for April 29th will be Human Resources concentrated. The first portion of the session will be a presentation and the second portion will be an opportunity for industry professionals to have an open discussion on issues and topics they will bring to the table. Each session will be limited to 90 information packed minutes.

Virtual Presentations

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8 things every publisher should track & share

Metrics are an excellent way to monitor the health of your business in all sort of areas. Learn some simple calculations that will help you discover strengths and weaknesses and track performance improvements.
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7 ways to improve your publication’s brand

Your brand is the sum total of your customers’ perceptions, notions and experience. It is the face, personality and the values espoused by your business – and everything in between. Some simple tips to move it in the right direction.
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6 ways to engage your reader

Competition for your reader’s time and attention gets greater all the time. Learn effective, affordable ways to up your reader engagement.
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5 special sections that will work in any market

Special sections offer opportunities for revenue growth and advertiser excitement. Here are some that will work in any size market.
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4 print & digital package ideas your reps will want to embrace

Combining print advertising and digital advertising can be difficult for your sales team. Here are some tips to increase acceptance and results.
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3 R’s of building your sales team (Recruiting / Rewards / Retention)

Tips on finding and keeping sales professionals that will build your business.
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2 Approaches to virtual events

Learn how two companies have incorporated virtual events to support their local events during the pandemic. The virtual option can hold on to existing business when in- person options are not available.
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1 great idea to share – idea exchange

The traditional “3-minute” idea exchange holds the key to a variety of business improvement opportunities. From cost savings to revenue growth, you are sure to find something to utilize right away.

Virtual TLI Classes

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TLI 105

Communicating Through Listening – Discover the power of effective communication through a variety of listening concepts and techniques.
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TLI 247

Building and Delivering Effective Sales Scripts - Without an effective sales script, your sales call can end up like a poorly told story. Learn to put together scripts that will engage your listener and keep your sales call on track.
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TLI 103

Answering Today’s Sales Objections – No good sale is ever won without a fight! Prepare yourself for sales combat by learning how to uncover, confront and overcome today’s common sales objections.
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TLI 248

The Soul of the Team - For most people, succeeding in life requires
mastering the art of teamwork. Whether at work, school, church, or home, virtually everyone is part of a team—and when they work well, teams can accomplish more than individuals working by themselves. Learn the four simple yet highly effective principles that separate the truly great teams from the mediocre ones.

Topical Discussion Sessions

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April 15th

Circulation Session – The opening presentation will be a case study of transitioning to requestor publication status for potential postage savings. The second part of the program will be an opportunity for circulation professionals to ask questions, share ideas and common issues facing their operations.
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April 29th

Are you tired of sending your hard earned money to Adobe each month for software? The solution is here now using the Affinity Suite of products. Learn how Publisher can replace InDesign, Design can replace Illustrator, and Photo can replace Photoshop. The best part is the price. It’s only $150 for the whole suite, period. Not $150 per month but a lifetime. See the products in action in this fast-paced demonstration by someone who uses it every day.