Virtual Events
ACP & MFCP Summer Learning Series
June 10, 2025 - June 24, 2025
Artificial Intelligence
June 10, 2025 2:00 PM EDT
AI in Publishing: Laying the Foundation - Guy Tasaka - Tasaka Digital
Curious about how AI can transform publishing, but not sure where to start? This session is designed for publishers at the beginning of their AI journey. We’ll break down the core concepts of AI and demystify its practical applications across business operations. You’ll begin learning what’s possible today and how to start experimenting responsibly -regardless of your organization’s size or technical background. This session will start to build a foundation, leading up to the more in-depth presentations that will be given at the in-person conference this fall.
Digital
June 17, 2025 - 2:00 PM EDT
Digital Transformation - Natalie Bruno - January Spring
Join January Spring for a dynamic webinar featuring key insights from ACP and the three publisher personas. You're invited to take part in an interactive exercise to explore where you are in your transformation journey, with resources to help elevate your team and align print and digital strategies. Plus, hear real-world examples designed to inspire and guide your next steps.
Slide Deck
Editorial
June 24, 2025 - 2:00 PM EDT
More impact: Freshen up your approach to visuals - Dave Schwarz
Not every reader completes every story, but every reader sees your photographs. This session will focus on ways to approach common subjects in creative ways, giving your visuals more impact and creating more connection with your audience.
Whether you’re capturing portraits, sports or spot news, this course will outline ways to use lighting, composition and focus to your advantage. If you’re bored with your photos you can be sure your readers are as well. This training is designed to provide inspiration and practical tools that will take your photography to the next level.
Sales
June 12, 2025 2:00 PM EDT
Filling the new customer pipeline - Dee Evans - Advantage Newspaper Consultants
Ways to prospect, research and connect to grow your client base. We'll discuss best practices when it comes to cold calling and warming up that call. We'll talk about the importance of knowing the client and their business, and how to gather that information prior to the call. Making a plan and sticking to it is key to successful prospecting.
Graphics
June 20, 2025 - 2:30 PM EDT
Design 101: Back to Basics - Cory Regnier - Citizen Publishing
In this graphics session, we’ll explore the fundamental principles of design and how to apply them effectively in your advertisements. We’ll also share practical tips and tricks to help ensure your visuals and messaging are clear and impactful. Whether you’re new to design or just need a refresher, this class will help you sharpen your focus on what matters most—creating content that grabs attention and communicates your message clearly.
Slide Deck
Artificial Intelligence
August 14, 2025 - 2:00 PM EDT
Supercharge Your Entire Newspaper Operation with AI - Guy Tasaka
Whether you're writing stories, selling ads, or growing your audience, AI can transform how your whole team works. In this practical session, discover simple techniques using ChatGPT, Claude, and Perplexity to:
• Create compelling content and headlines that engage readers
• Generate winning advertising proposals
• Develop marketing materials and social media content
• Streamline daily operations across every department
Perfect for publishers, editors, sales teams, and marketers. No technical expertise needed – just ready-to-implement strategies that save time and boost results starting today.